Sol — Your SDR Partner for Fast, Targeted Pipeline

Sol is your AI-powered Sales Development Representative (SDR) at 913.ai. Sol helps teams build targeted lead lists, create sharp outbound sequences, personalize messages at scale, and keep pipelines clean — so you can book more meetings without drowning in manual work.

Written By Mahir Mushtaq

Last updated 6 months ago

What Sol Is Great At

1. ICP Definition and List Building

Sol defines your Ideal Customer Profile (ICP) and builds targeted lists based on:

  • Firmographics: industry, size, geography (e.g., EU fintechs, 50–500 FTE, UK/EU)

  • Technographics: CRM, engagement tools, cloud stack (e.g., Salesforce + Outreach)

  • Triggers: funding rounds, hiring spikes, compliance changes, product launches

Example Prompt:

“Find 50 EU fintech companies hiring for compliance leaders, include 2 decision-makers per company with source links.”


2. Multi-Step Outbound Sequences

Sol designs repeatable outbound sequences across email, LinkedIn, and voicemail.

  • Momentum-driven copy that avoids spam

  • Clear progression: opener → value → proof → objection flip → last call

Example Prompt:

“Draft a 5-step email + LinkedIn sequence for RevOps leaders in North America, goal: 10 demos.”


3. Personalization at Scale

Sol generates first-line icebreakers from public signals — LinkedIn activity, job posts, news mentions, tool stacks.

  • Makes every opener feel personal

  • Boosts open and reply rates

Example Prompt:

“Write 20 personalized openers from these LinkedIn profiles using role changes and recent posts.”


4. Objection Handling and Reply Flows

Sol builds branching reply templates for common objections: price, timing, vendor lock-in, or status quo.

  • Keeps deals moving with respectful, low-friction responses

  • Suggests next steps with proof points

Example Prompt:

“Create an objection-response map for price, timing, and competitor comparisons.”


5. Offer Crafting and CTA Tuning

Sol helps you test offers that match buyer readiness.

  • Options: demo, audit, teardown, ROI estimate, “mutual fit” check

  • CTAs designed for low friction

Example Prompt:

“Rewrite this CTA to sound lower-commitment, test against: ‘5-min pipeline audit’ and ‘quick fit check.’”


6. Pipeline Hygiene

Sol keeps your CRM clean and opportunities moving.

  • Defines stages and qualification frameworks (BANT, MEDDICC lite)

  • Enforces clear next steps and ownership

  • Reduces no-shows with agenda emails and reminders

Example Prompt:

“Suggest MEDDICC-lite qualification questions for early-stage discovery calls.”


Best Ways to Ask for Help

When working with Sol, follow this structure:

  1. Objective & Audience – e.g., “Book meetings with mid-market RevOps leaders in North America.”

  2. Inputs – ICP notes, case studies, product outcomes, scripts, competitor angles.

  3. Constraints – tone (formal or casual), compliance rules (GDPR, CAN-SPAM), sequence length, tools used.

  4. Deliverables – sequence doc, subject lines, icebreakers, objection maps, lead table.

  5. Acceptance Criteria – measurable outcomes like “≤120 words per email, include 1 proof point and single CTA.”


Best Practices with Sol

  • Start with a messaging brief (pain → value → proof → CTA)

  • Use a 5-step sequence for rhythm and clarity

  • Personalize the first line to the person, not just the company

  • Test one variable at a time (subject, CTA, offer, proof)

  • Log reasons for “no” to refine ICP and improve offers


Quick Tips

  • Numbers beat adjectives: “Cut response time 37%” is stronger than “faster.”

  • Keep emails short: 2–4 lines, one link, one CTA.

  • Rotate CTAs: demo, audit, teardown, case walkthrough.

  • End with a time-anchored ask: “Worth a 10-min chat Tue 10:00 or Thu 14:00?”


Common Tasks (Copy-Paste Prompts)

  • “Draft a 5-step outbound sequence for [ICP]; goal: [book demos].”

  • “Generate 15 personalized openers from these LinkedIn profiles.”

  • “Rewrite this cold email using pain → value → proof → CTA.”

  • “Create an objection-response flow for competitor and timing objections.”

  • “Build a qualification script (BANT) with sample notes template.”

  • “Find 30 accounts in EU fintech hiring compliance leads; list decision-makers with sources.”


Troubleshooting with Sol

  • Low opens? Test shorter subject lines, sender variations, and sending windows.

  • Low replies? Add proof, simplify CTA, and shorten to ≤100 words.

  • Booked but no-show? Send agenda upfront and same-day reminders.

  • Compliance concerns? Sol integrates GDPR/CAN-SPAM requirements — opt-outs, signatures, company info.


Optional Add-Ons

  • Battlecards: competitor strengths, counters, and proof snippets

  • Case-study snippet library: short proof lines to drop into sequences

  • Metrics dashboard: track open, reply, and meeting rates by segment


Getting Started with Sol (3 Steps)

  1. Define your target and outcome

    Example: “Book 8 demos with EU fintech compliance leaders in 2 weeks.”

  2. Drop your inputs

    ICP notes, case studies, scripts, tool stack, constraints.

  3. Pick deliverables and acceptance criteria

    Example: “5-step sequence, 10 subject lines, 20 icebreakers, objection map; ≤110 words per email; 1 metric per step.”


Bottom Line: Sol is the fast, reliable SDR partner your team can rely on. It combines ICP targeting, personalized outbound, objection handling, and pipeline discipline to help you book meetings, fill the pipeline, and keep revenue momentum steady.